Porto Cervo was created in the ’60s by Prince Karim Aga Khan, who was fascinated by the beauty of this stretch of Gallura and decided to create the Costa Smeralda Consortium, with the aim to increase and enhance the natural beauty of the territory.
The Consortium is based in Porto Cervo, which represents its beating heart, and gave great impetus to the Coast tourism, which, over the years, has managed to gain a prominent position in the international scene.
Porto Cervo is today the symbol of the Costa Smeralda, of luxury tourism and VIPs, of trendy pubs, restaurants and yachts, as well as privileged place of encounters of the international jetsetters.
The famous Piazzetta and the small streets that wind through the centre of the town are full of boutiques and jewellers of the most prestigious names; the architecture reflects the typical structures of Gallura and the seemingly simple buildings conceal finest hotels and exclusive villas. All this surrounded by scenery of rare beauty, where the transparency and colours of the sea are the real protagonistsâ€¦.let your gaze be lost in these wonders of nature, hard to describe, impossible to forget.